This is a saying that NLP Practitioners like to use. What they are saying is that you draw your own map but the evidence for is it totally subjective, it is your evidence and yours alone. You may describe yourself as shy and lacking in confidence. Yet no one who knows you would say this about you. You are self-assured and engaging in social situations. So what is the truth? Are you shy and lacking in confidence? Well how could that be so? It is certainly not what the evidence suggests, and that evidence is what everyone else sees, a social charmer perhaps, easy in company. So if all your friends see you as confident and you alone think you are shy then the overwhelming evidence is that you are confident.
It is a way of looking at things in another light. Hypnotherapists call this "reframing."
Check out your internal evidence. It may be less persuasive than you at first thought.
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